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Companies using social media platforms such as Instagram and Pinterest, which are purely visual for their marketing needs. Social media marketing specialists are encouraging the businesses to use more graphics for their advertisement even on platforms like Facebook or Twitter.
Image posts get more views, clicks, reshares, and likes than any other type of post.
On Facebook, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.
Same goes for Twitter. In a study of over two million tweets from verified users across a number of different industries, Twitter found that photos have the greatest effect on Retweets.
Photos average a 35% boost in Retweets
Videos get a 28% boost
Quotes get a 19% boost in Retweets
Including a number receives a 17% bump in Retweets
Hashtags receive a 16% boost
HTML and pubs are pretty similar. Here are some options when exporting as HTML
I was so excited when I upgraded to new InDesign CC 2014.
In this version of InDesign, color is integrated in new and efficient ways. I used to create my own color palette manually in order to match the color scheme of my design. But not any more, this new version of InDesign has an automated system for creating color themes for you!
You can extract color themes from selected areas, images, or objects in your InDesign document with the new Color Theme Tool. Use them in your layout right away, add to Swatches panel for future use, or save to Adobe Color for use in other Adobe desktop or mobile apps.
I can show you step by step how to do this:
Step1- Choose a photo that you think will be suitable for your design color scheme.
Here I have a Christmas photo, which I would like to extract some of the colors.
Step2- Place your photo into your document.
As your InDesign file open, select your Rectangle Frame Tool from your tools palette for making a frame to hold your photo, as shown bellow:
Step 3- With Rectangle Frame Tool selected, draw a frame by clicking/holding your mouse then moving down to the desire size.
Step4- Go to File on the top bar menu and then select Place as the picture bellow:
Step 5- A pop-up dialog box appears which allows you to choose your photo from your local drive. I had mine located on my desktop:
Here is my colorful Christmas photo:
Step6- Here is the fun part:
Now that you have your photo placed in to your document, you can select the new tool called Color Theme Tool located within the Eyedropper tool collection in the tools palette.
Step7- With your Color Theme Tool selected, Click any where inside your photo to select a color. InDesign automatically selects different rang of colors for you and separate them in different themes.
Step8- By clicking on the small triangle on the right side of your color themes, a drop down menu appears which allow you to choose any theme that you like.
Step9- Now you can add any of these themes to your Color Swatches for future use as shown bellow:
I added two themes (Bright and Colorful) to my color Swatches, which I can use for designing my Christmas card!
Was this tutorial was helpful to you? Please write a comment and let me know.
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Originally posted by: Tom May, associate editor at Creative Bloq.