Visual Content Popularity in Social Media

Companies using social media platforms such as Instagram and Pinterest, which are purely visual for their marketing needs. Social media marketing specialists are encouraging the businesses to use more graphics for their advertisement even on platforms like Facebook or Twitter.

Image posts get more views, clicks, reshares, and likes than any other type of post.

On Facebook, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

Same goes for Twitter. In a study of over two million tweets from verified users across a number of different industries, Twitter found that photos have the greatest effect on Retweets.

Photos average a 35% boost in Retweets
Videos get a 28% boost
Quotes get a 19% boost in Retweets
Including a number receives a 17% bump in Retweets
Hashtags receive a 16% boost

Retweet Chart