Visual Content Popularity in Social Media

Posted in Visual Communication by

Companies using social media platforms such as Instagram and Pinterest, which are purely visual for their marketing needs. Social media marketing specialists are encouraging the businesses to use more graphics for their advertisement even on platforms like Facebook or Twitter.

Image posts get more views, clicks, reshares, and likes than any other type of post.

On Facebook, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

Same goes for Twitter. In a study of over two million tweets from verified users across a number of different industries, Twitter found that photos have the greatest effect on Retweets.

Photos average a 35% boost in Retweets
Videos get a 28% boost
Quotes get a 19% boost in Retweets
Including a number receives a 17% bump in Retweets
Hashtags receive a 16% boost

Retweet Chart

Source: https://blog.bufferapp.com/social-media-marketing-plan

 

InDesign CC 2014: Export to HTML

Posted in Uncategorized by

Tiny Tutorials' Adobe Classroom

HTML and pubs are pretty similar. Here are some options when exporting as HTML

  • Styles preserved as CSS
  • Supports Stories, Images, SWF, footnotes, text variables, lists, cross references, hyperlinks(text or webpage), Tables, .h264 video
  • Not supported: hyperlinks(anchors), XML, books, bookmarks, Page transitions, index markers, pasteboard objects, materpage items.
  • Export the document, or just the selected object!
  • File > Export >HTML

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Adobe InDesign CC Tutorial: New way of working with colors!

Posted in InDesign by

I was so excited when I upgraded to new InDesign CC 2014.

In this version of InDesign, color is integrated in new and efficient ways. I used to create my own color palette manually in order to match the color scheme of my design. But not any more, this new version of InDesign has an automated system for creating color themes for you!

You can extract color themes from selected areas, images, or objects in your InDesign document with the new Color Theme Tool. Use them in your layout right away, add to Swatches panel for future use, or save to Adobe Color for use in other Adobe desktop or mobile apps.

I can show you step by step how to do this:

Step1- Choose a photo that you think will be suitable for your design color scheme.

Here I have a Christmas photo, which I would like to extract some of the colors.

christmas-card

 

Step2- Place your photo into your document.

As your InDesign file open, select your Rectangle Frame Tool from your tools palette for making a frame to hold your photo, as shown bellow:

Image 1

 

Step 3- With Rectangle Frame Tool selected, draw a frame by clicking/holding your mouse then moving down to the desire size.

image2

 

Step4- Go to File on the top bar menu and then select Place as the picture bellow:

image3

 

Step 5- A pop-up dialog box appears which allows you to choose your photo from your local drive. I had mine located on my desktop:

image4

 

Here is my colorful Christmas photo:

image5

 

Step6- Here is the fun part:
Now that you have your photo placed in to your document, you can select the new tool called Color Theme Tool located within the Eyedropper tool collection in the tools palette.

image6

 

Step7- With your Color Theme Tool selected, Click any where inside your photo to select a color. InDesign automatically selects different rang of colors for you and separate them in different themes.

image6

 

Step8- By clicking on the small triangle on the right side of your color themes, a drop down menu appears which allow you to choose any theme that you like.

image7

 

 

Step9- Now you can add any of these themes to your Color Swatches for future use as shown bellow:

image8

 

I added two themes (Bright and Colorful) to my color Swatches, which I can use for designing my Christmas card!

image9

 

Was this tutorial was helpful to you? Please write a comment and let me know.

Brilliant one-minute Animation

Posted in Multimedia by

In this amazing short animation you will see how combining brilliant 3D craft and a clever script can create unexpected ending with fabulous results!

 

‘A Tale of Momentum & Inertia’ is the creation of House Special, a spin-off company from Laika, the Portland animation studio behind such quirky feature films as The Boxtrolls. And it’s already won a ton of awards, including Best Minute Movie at Animation Block Party in Brooklyn, Short Film Silver at The Australian Effects and Animation Festival, and Audience Favorite (3D Animation) at the California International Animation Festival.

Want to learn more about Laika? We’ve got an exclusive look behind the scenes of this exciting production company in the new 3D World magazine – on sale now. Find out more about what’s in the new issue and how to get your copy here.

Originally posted by: Tom May, associate editor at Creative Bloq.

Photoshop Tutorial: 10 things most beginners want to know

Posted in Photoshop by

Photoshop master Terry White shows you how to do the 10 things most beginners want to know when they work with Photoshop.

Here is a quick list of what you learn in this video:

  1. Photo Retouching- using Spot Healing Brush tool
  2. Working with Layers- Adjustment layers
  3. Working with Mask in Adjustment layers
  4. How to crop a photo- using new Crop tool
  5. Fixing exposure and color cast problems -using Adobe Camera Raw Filter
  6. Removing unwanted objects from a photo- using Content Aware Fill option
  7. Moving an object within a photo- using Content Aware Move tool
  8. How to remove a photo from a background and place on top another background- using Quick Selection Tool and the Refine Edge tool
  9. Adding text to a layer- using type tool
  10. Saving your files in both editable and sharable formats